Posts Tagged ‘jargon’

Why we have to call it the Americanised ‘semester’ is beyond me. Whats wrong with a term? We’ll be saying ‘Fall’ instead of Autumn soon.

Anywho, the second semester started yesterday with a false start. M45MC, still not sure what that class entails, was cancelled because the January starters wouldn’t have enrolled in time. So we picked up in the afternoon with Andrew Noakes and John Lister talking us through print media jargon in M43MC, a.k.a. Multiplatform Journalism 2.

Advertorial – Looks like a feature, paid for by an advertising company. Usually the feature should legally tell the reader this but it doesn’t always happen. It will often be along the lines of ‘best trainers for road running’ or an obvious example is the Philadelphia cheese feature.

Alignment – This is those three boxes in the toolbar on a ‘Word’ document where you can change the writing to be on the left, in the centre, or on the right. You can go in to specifics on Adobe Indesign like “ragged right” which will be explained later.

Ascender – Letters like; b, d and any others that have bits that stand up above a basic shape of the letter.

Baseline – The bottom of the basic letter.

Bleed – Anything that runs of the edge of the page. Often photos or images will run of the edge to ensure that it fills the whole page. If you crop the image at to the edge, it may in fact be too small when the pages are cut at the printing press.

Body Copy – Main Article text, can also be used in reference to style/size/content

Boxout – A box with extra information about the subject of the article that may not have been able to be worked into the narrative of the feature.

CMYK – Cyan, Magenta, Yellow and Black. The four colours used when printing newspapers and magazines.

Descender – You know ascender? Opposite.

DPI – Dots per inch. Usually for images you’ll have 300 dots per inch (or 288 to be precise), and for online its 72

DPS – Double Page Spread, the even number is usually on the left

Drop capital – Capital letter that starts features, usually takes up 3 or 5 lines of text.

Editorial – Usually the Editors introduction to a magazine, but sometimes its referred to anything that isn’t an advertorial

Em, en, x-height – Width of the letter m, width of the letter n, height of the letter x

Facing editorial/matter – An ad page that’s next to an editorial or matter page.

Flannel Panel – The list of contributors and editors of the magazine, its usually on the first page.

Flatplan – The magazine laid out on a giant piece of paper how it will be read.

Folio – Numbers on the page

Footer – Small text in bottom corners of pages with the magazine name or the section you are currently in.

Full Bleed – Image that bleeds off 3 or more sides

Gatefold – A fold out advert

GSM – Grams per square meter – weight of each page

Gutter – Space between columns

H&J’s – Hyphenation and justification

Imagesetter – Machine that produces the film used in old printing systems, doesn’t really get used in modern printing.

Imposition – Where pages have to be on the flat plan, so when the flat plan is folded up into the magazine sized product, the pages will be in the right place.

Indent – where there is a gap at the start of the text

IBC, IFC – Inside back cover, inside front cover

Justified – The text lining up on a particular side of the copy so it is easier to read.



Kerning – The space between individual characters

Landscape – Wider than it is tall

Leading – The space between each base line underneath the text; like this __

      and this __

Leader – Can be a leading article or;

Lines or dots in between information and data like; John………………. 27

Leading article – Your main magazine story, usually on the front cover

Lede – Introductory paragraph, sometimes called a standfirst

Loose inserts – leaflets that are paid adverts or can often be subscription offers for the magazine

Literals – Spelling mistakes, typos

Litho, lithography – Type of printing process

Masthead – Title and logo of the magazine that should be instantly recognisable to fans, it can occasionally be used to describe the flannel panel.

OBC, OFC – Outside back cover, outside front cover

Orphan, widow – The end of a paragraph where the final word is forced on to a new line or forced to start a new column.

Overmatter – too much text

Page furniture – Stuff on every single page

Pagination – How many pages

Pass – Process which a page is OK’d for printing

Perfect binding – squared off binding, like a paperback book.

Plate – Aluminuium sheet used in printing process with an image of the page in its final draft.

Points – Typeset sizes, one point is 1/72 nd of an inch.

Portrait – Taller than it is wide.

Pre-flighting – high-res PDF of the final copy

Proof – The thing that you check.

pp – Pages rather than page.

Ragged right – Where the text is aligned equally along the left hand side but on the right hand side it is staggered.

Rebate – Little white line if image doesn’t fit into a specified frame size

Registration – Each colour of CMYK being printed in the right position

Repro – Taking the InDesign product and giving it to the printer.

RGB – Red, blue, green. Colours that register on a computer or television moniter.

Roman – Normal weight font as oppose to bold or italic

Rule – a line

Run of paper – When an advert doesn’t have a specific place in the paper

Saddle stitching – A stapled form of binding

Sans – Font type where the edges of letters that are shaped like the rest of the letter like Helvetica font

Screamer – Exclamation point

Section – a section of the magazine like news or feature, but also used in refered to how many pages can be printed together on one flatplan sheet.

Sell – Something that sells the magazine, or something that sells the article.

Serif – Font type where the edges of letters are tipped with stylistic flicks that intend to lead you on to the next letter, common in Times New Roman.

Set Solid – the same point type as the point lead.

Signature – Number of pages printed together

Special position Particular place for adverts like IFC

Spread – often called a double page spread

Standfirst – The first paragraph of an article that is intended to draw the reader in.

Solus – Have only one advert on the page

Stock – Roll of paper

Story – An article, but also the story within the article.

Sub – Someone who edits work, or the process of editing work.

Thwack Factor – How substantial the magazine feels, how much oomph it has as a physical product.

Tracking – Spaces between characters in text.

Typo – mistyping.

Web – Big roll of paper going through the printing press.

WOB – White on black, or light type on dark background.

wp – Whole page


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