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Posts Tagged ‘embedding’

This week’s Global Media and Communication seminar focused on our next piece of work. The fact that I have barely begun my first piece of work is unsettling. This is the level of speed and efficiency you have to work at to develop at an MA level.

The second piece of coursework is a choice of six questions, of which we have to explore and write up the answer with of course references to the various theories and concepts behind Global Media.

One such question that caught my eye was the second that asks me to ‘Discuss the argument that media and communication have democratic value with reference to a specific political phenomenon or event of global interest, such as controversial occurrence or landmark election in a country of your choice’.

The bonus of this particular assignment is that is doesn’t have to be entirely written. There are a number of options available to how I wish to approach the execution of this. An idea I have had is to create a 10-minute podcast of the subject and write the additional 1000 word review. I could possibly write a 3000-word article and review but as my previous lecturers know my academic writing isn’t the best. I am more practical and I should embrace it given the opportunity, this type of product will also prove useful toward a portfolio down the line.

One of many books edited by John Mair inspired by his famed Coventry Conversations

With regards to the subject I may look at the answer in relation to The Arab Spring. This could be done as the podcast will need to be put together quite quickly and John Mair has already written a book about the Arab Spring and how the globalisation of media has affected its success. I will hopefully be able to include him in the podcast and maybe some other opinions to back up my points.

The rest of the essay was completed with the discussion of Conflict and Persuasive communication, in particular the roles of propaganda and how peace journalism is reported.

Whereas Propaganda is heavily planned, selective and can influence general opinion through emotion, Peace journalism focuses on the needs of ordinary people and with finding a solution to their problems.

For next weeks lecture I’ll look at a text titled ‘Embedding and the Geneva Convention’ in preparation, but will need to book some time with Genevieve, a colleague who I will be completing my presentation with next week.

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We began Friday afternoon by reviewing an event that took place earlier in the week. It was a debate linking to the launch of John Mair‘s new book Mirage in the Desert? Reporting the Arab Springto be released on 26th of October. One that we were offered to attend but unfortunately due to previous work commitments I was unable to.

By reviewing what they talked about at the book launch we were able to touch on a few key issues regarding global media and communication.

Initially we were asked what are the practicalities that journalists face when covering controversial overseas issues?

The answer to this brought up several points.

·      It is necessary to keep sending media out to war torn places when there are already so many on the ground?

·      Should the focus of the stories be on the families and the people rather than how many bombs have dropped?

·      It is imprtant to provide background information rather than opinion.

·      Safety comes at a high price when journalists are following tanks and troops.

·      Thr fiscal price to send these people away is so high when it includes camera crews, satellite mobiles.

We also looked at what theories we can apply to these points.

·      With so many different, often opposing press and broadcast teams reporting the competition may lead to a downfall in the standards of reports i.e. BBC vs Sky vs ITV (John Mair’s notes highlighted these Commercialisation aspects)

John Mair has written a collection of books inspired by Coventry Conversations

·      The idea of embedding a journalist in a troop can lead to problems because no writer will write negatively about a troop they are travelling with. This could lead to the press not being trusted and kicked off the tour.

This work led to a discussion and some in class research about how athe media can seemingly lose a war. When you look at research of the Vietnam war, one point that crops up is how the US press played such a heavy role in reporting every negative detail of what went on. Some theorists believe that despite the US winning the war, it was shown to have been lost through the eyes of the media that the US lost the war.

The second half ot eh lecture was reviewing the tasks set the week previous. I personally looked at McPhail’s Global Comunication (2005) and reviewed this to the class but this week I have elected to look at Media Concentration Options for Policy by Trapper and Meier in McQuail and Siune (1998).

In addition to this I have begun focusing on our homework assignment for this week about who owns the media in my country. A review will be posted later this week.

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